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SCORR Survey Looks at Marketing Trends in Drug Development Services

Providers need to develop integrated marketing plans

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By: Kristin Brooks

Managing Editor, Contract Pharma

SCORR Marketing has conducted a survey to assess marketing trends for the drug development services industry. The survey looks at how companies in the industry are allocating their marketing budgets, and whether or not they have an internal marketing team or if they outsource their marketing needs. According to the survey, drug development services companies are not developing an integrated marketing plan and also lack a public relations and communications plan.   “The results of this survey tol...

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